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Case Study — Fetch Talent AI
The Project
Fetch Talent AI is an AI platform built to simplify and automate talent discovery. My role was to turn a complex AI product into a clear, engaging, and premium promotional video that anyone can understand within seconds.
The Problem
Most AI products sound powerful… but confusing.
Too technical. Too complicated. Hard to explain.
The challenge was simple:
Make the product feel clear, modern, and valuable — fast.
The Approach
Clarity first.
Instead of technical jargon, the focus was on real value — what the product actually does for users.
Story-driven structure.
Problem → Introduction → Solution → Value.
Simple flow. Easy to follow. High retention.
Premium SaaS feel.
Clean visuals. Smooth pacing. Modern motion.
Professional, but still engaging.
Execution
Structured the message for fast understanding
Edited for strong pacing and viewer retention
Designed clean, modern visual flow
Maintained premium SaaS look & feel
Delivered web-optimized video for smooth digital performance
The Result
The final video:
Turned a complex AI product into a simple story
Communicated value quickly and clearly
Built a modern, trustworthy brand feel
Delivered a clean, premium promotional asset
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